SUPERbrand Apparel is the partnering of two distinct voices in the cultural chasms of the modern pop life. On the one side, SUPERbrand Surfboards has found an unusual place in the surf atmosphere, carving out an idiom that is at once progressive and stubbornly creative.
On the other side, designer/artist Tony Larson has steadily moved towards a reconciliation of his loves: visuals, sounds, cement and water. As an Art Director for brands like Girl and Chocolate Skateboards, Fourstar Clothing and DC Shoes his work has helped define the countless angles found in boutiques, galleries and board shops worldwide. With an emerging young skate team including John Motta big things are on the horizon for SUPERbrand.